TCU PR Resources
PR Guides, Templates, and more
Overall Goal and Supporting Objectives
The overall goal of the project is to build greater public awareness, understanding and support for each participating TCU throughout their communities, states, and broader regions.
The supporting objectives for the pilot project include:
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- Establish and build trusting relationships with the college presidents and support staff from the participating TCUs
- Determine a baseline of past media coverage received by the participating TCUs in local, state, national and Native American media channels
- Develop a year-long PR plan for each of the TCUs, including key performance indicators (KPIs) for measuring growth of PR coverage in the above-mentioned media channels
- Train the participating TCU team members on how to identify and pitch good stories to the targeted media outlets
- Assist the participating TCU team members in pitching and measuring earned media coverage for 12 months in the markets where the TCUs are located and creatively seek ways to amplify coverage. Develop speaking points for TCU officials on stories to build the skillset of the TCUs to handle PR internally in one year.
Getting Started
Watch the webinar series for easily accessible video content on topics that support your public relation goals. Check back often as more content is coming soon.
Essentials of Marketing and Communications
More Quick Videos
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Engaging Audiences Through Social Media
Understanding Digital Analytics
Learning Series Tips for Pitching Stories
Learning Series Understanding Logo Filetypes
Learning Series What is Public Relations
TCU Visibility Training: Workshop 1 "Public Relations Best Practices"
TCU Visibility Training: Workshop 2 "Media Relations Best Practices"
Documents and Guides
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Power Points
Tribal Colleges and Universities as Knowledge and Data Stewards in an Information Age
Audio from the 2024 TCU Faculty Convening
TCU and Tribal IRBs – Reflections, Experiences, and Approach
The Mathematics Learning Čhaŋgléška (Sacred Hoop): Role Models, Community, Equity, Cultural Values, Empowerment, and Success at a Tribal University
Articulating Macroeconomics and Microeconomics for Indigenous Students
Driving TCU Missions with Culturally Grounded Assessment Practices
Building the Broadband Infrastructure for Distance Education and Implementing the Federal Requirements at Navajo Technical University (NTU).
Expand Your Online Presence
Expand Your Online Presence. Digital marketing strategies for Tribal Colleges. Presented by Agency MABU.
Pitching Stories Creating Talking Points
Pitching Stories Creating Talking Points provided by Agency MABU.
TCU Visibility PPT: Branding and PR Success
Branding and PR Success for Tribal Colleges and Universities. Provided by Agency MABU.
TCU Visibility PPT: Top 10 PR Essentials
The top 10 PR essentials for Tribal Colleges and Universities. Provided by Agency MABU.
Communication Plans
Media Contacts and Tips
Stories, Articles, and Releases
College of Muscogee Nation to Showcase Mvskoke Language Program at National Conference
2022 | 202KB | PDF