TCU PR Resources

PR Guides, Templates, and more

Overall Goal & Supporting Objectives

The overall goal of the project is to build greater public awareness, understanding and support for each participating TCU throughout their communities, states, and broader regions.  

The supporting objectives for the pilot project include: 

  • Establish and build trusting relationships with the college presidents and support staff from the participating TCUs 
  • Determine a baseline of past media coverage received by the participating TCUs in local, state, national and Native American media channels 
  • Develop a year-long PR plan for each of the TCUs, including key performance indicators (KPIs) for measuring growth of PR coverage in the above-mentioned media channels 
  • Train the participating TCU team members on how to identify and pitch good stories to the targeted media outlets 
  • Assist the participating TCU team members in pitching and measuring earned media coverage for 12 months in the markets where the TCUs are located and creatively seek ways to amplify coverage. Develop speaking points for TCU officials on stories to build the skillset of the TCUs to handle PR internally in one year. 

Documents and Guides


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Power Points

Expand Your Online Presence

Expand Your Online Presence. Digital marketing strategies for Tribal Colleges. Presented by Agency MABU.


Pitching Stories and Creating Talking Points

Pitching Stories Creating Talking Points

Pitching Stories Creating Talking Points provided by Agency MABU.


Branding and PR Success

TCU Visibility PPT: Branding and PR Success

Branding and PR Success for Tribal Colleges and Universities. Provided by Agency MABU.


TCU Visibility PPT: Top 10 PR Essentials

The top 10 PR essentials for Tribal Colleges and Universities. Provided by Agency MABU.


Communication Plans

TCU Visibility Project Communications Plan
2022 | 3.5MB | PDF

Media Contacts and Tips

General Native Contact List 2022
2022 | 14kb | XLSX

General Indigenous Interest May 2022
2022 | 16kb | XLSX

Media Relations Tips
2022 | 6.6MB | PDF

Social Media Tips
2022 | 362KB | PDF

Stories, Articles, and Releases

Cankdeska Cikana Alumni Reunion to Celebrate Book Release
2022 | 129KB | PDF

College of Muscogee Nation to Showcase Mvskoke Language Program at National Conference
2022 | 202KB | PDF

College of the Menominee Announces 11th Annual Benefit Golf Outing
2022 | 145KB | PDF

Menominee College Graduates Disrupt Systemic Inequities
2022 | 149KB | PDF

Tribal College Anniversary Celebrates Restoration Through Education
2022 | 177KB | PDF

Tribal College Announces New Certificate in Tribal Leadership
2022 | 136KB | PDF

Tribal College Celebrates New Publication of Dakota Place Names
2022 | 146KB | PDF

Tribal College Offers Affordable Two Year Degree Paths
2022 | 106KB | PDF

Tribal College Offers Mission Focused Degree Programs
2022 | 103KB | PDF

Templates, Tools, and Graphics

Communications Manager Job Description
2022 | 43kb | DOC

Cankdeska Cikana Community College Graphics
2022 | 6.7MB | ZIP/PNG

College of Menominee Nation Graphics
2022 | 6.4MB | ZIP/PNG

College of the Muscogee Nation Graphics
2022 | 5MB | ZIP/PNG